Walmart Canada has announced its first shipment of Laboratoire Modilac powdered infant formulas, stepping in to alleviate the country-wide formula shortages that have plagued Canadian parents over the past two years.
The formulas are produced in France and have been approved for sale in Canada under an interim policy.
The products, sourced in collaboration with Health Canada, have undergone a rigorous sourcing, screening, and approvals process to ensure their safety. Walmart is the first Canadian retailer to offer these products, supplementing its existing range of infant nutrition items.
The Laboratoire Modilac formulas will be available across Walmart Canada stores and online, with full availability expected in June.
The products cater to babies’ nutritional needs for their first year of life, including “Laboratoire Modilac Précision 700g 1st age (0-6 months)” and “Laboratoire Modilac Précision 700g 2nd age (6-12 months)”.
Laboratoire Modilac has a history dating back to 1984, producing infant formulas with milk sourced from Normandy, and is a top pediatrician-recommended brand in France.
The Honourable Jean-Yves Duclos, Canada’s Minister of Health, commented on the collaborative effort, stating that they share parents’ concerns about finding the necessary baby formula.
“This collaboration between Walmart and Laboratoire Modilac is welcome news,” he said, adding they would continue to work with manufacturers to increase supply.
Sam Wankowski, Chief Merchandising Officer at Walmart Canada, said that the company’s guiding principle is to help Canadians save money and live better.
“Today, Canadian families can feel more confident when they shop for formula, knowing we have expanded the options available to feed their infants at our every day low prices.”
Laboratoire Modilac’s CEO, Ghislain Ehrmann, expressed pride in the collaboration, saying they were “honoured to nourish babies and to help parents,” especially in light of current shortages in the Canadian market.